In this episode, Behdad Jamshidi shares the story of how he went from a secure engineering role at Telus to pursuing the uncertain but rewarding path of entrepreneurship. His transition was more than just a career change. It was also a search for purpose and a way to build stronger connections with people. Behdad reflects on the tension he felt between the stability of a corporate job and the pull to create something of his own.
He also talks about how his earlier years, which involved less social interaction, shaped his desire to connect with others more meaningfully later in life. That perspective carried into his time in sales engineering, where he found himself bridging the gap between technical expertise and relationship building. During that time, he realized his strength was not only in understanding technology but also in bringing people and ideas together.
That realization eventually led him to entrepreneurship. As he explored different ventures, each experience, both the successes and the challenges, helped shape him as a business leader. The creation of CJAM Marketing reflects his commitment to connecting people and businesses and building relationships that support growth.
Throughout the conversation, Behdad also reflects on leadership and trust. He shares lessons from moments when trust was broken and how those experiences shaped the way he leads today. For him, leadership is rooted in empathy, understanding, and creating an environment where people feel supported.
Ultimately, Behdad’s journey is about more than building a successful business. It is about creating opportunities, connecting people to the right relationships, and helping others pursue their goals.
Takeaways:
- The discussion illustrates the intriguing transition from a secure engineering career to the entrepreneurial landscape, highlighting the significance of personal growth and adaptability.
- Bedad’s unique blend of technical acumen and interpersonal skills underscores the value of connecting deeply with others in a business context.
- The podcast emphasizes the importance of overcoming fear and embracing uncertainty as fundamental components of the entrepreneurial journey.
- A central theme involves the necessity of introspection and self-awareness, which Bedad credits for his ongoing personal and professional development.
- The conversation reveals how cultivating a robust network can yield unexpected opportunities and support throughout one’s career endeavors.
- Leadership is framed as an opportunity to coach and empower others, highlighting the shift towards empathy and understanding in modern business dynamics.


